We were working with a very limited budget and to a tight time-scale.
With this in mind we chose to shoot clean images against a black backdrop and add creative touches in post-production. For example, adding lens flare, 360 rotations and graphics. We carried out these techniques and produced a collection of short, Instagram-orientated films for each brand.
The main purpose of the films was to advertise the festival and showcase the wide selection of gins available. The short films (5-10 secs) were sequentially released to build interest in the festival and interact with gin lovers.
We shot the gins individually on a plinth that could gently rotate the bottles, allowing us to capture the interesting and unique contours of each bottle design.