Create a series of fun, classic-looking films to better promote the versatility of Gordon Castle's range of gin.
Video & Photo
The marketing team got in touch, asking if we could create a series of explainer-like videos to better demonstrate the broad range of Gordon Castle's gin and the two new flavours available. The videos needed to display the cocktail making process in a light and cheery tone that is shareable, snackable and optimised for Instagram.
Shaken or stirred?
We worked to develop a script, using it as an outline for the multiple films. We started by working with Gordon Castle’s mixologist who combined different spirits to create a blend of unique flavours.
We then worked with Gordon Castle to decide on the location that could best associate the brand with their themes and values. We found an old, rustic shack richly decorated with flowers and herbs, emphasising perfectly the classic, centuries old country lifestyle.
Creating a unique blend.
Perfectly in season
We used the herbs and spices grown in Gordon Castle's own walled garden.
Keeping it classy
The videos required graphics, which we developed in-house, to illustrate the cocktail-making process.